Tag Archive: promotion

5 things to do before you invite the world to your company’s Facebook party

Your company’s marketing department has decided that the way to increase sales is to throw a bunch of money at Facebook ads. They know you “do” Facebook so you are their newly elected “social media person”. It’s irrelevant, they say, that there hasn’t been time spent boosting the content on the Facebook account until now. That can happen after they get all the followers. Then they can throw all their best marketing content at them and…
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