Author Archive: Kim

3 Ways That Your Brand Can Use The NEW Instagram Slideshow Feature

Instagram has recently introduced a slideshows feature. This new feature enables users to escape the single photo single post trap and integrate a series of related photos into a single post. For me, personally, I often will post a number of photos of the various shelter dogs that I walk on Fridays. The new slideshow feature helps keep me from feeling like I’m overwhelming my follower’s feeds with an endless stream of dogs on Friday afternoon. For…
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Interactional Posts for Animal Trainers

I met with a wonderful group of positive reinforcement trainers at Whole Dog Training Academy last night to discuss methods for using social media to market their services. Additionally, they discussed creating a united resource for positive reinforcement training methods.  A more upbeat, cooperative and positive group of people you will never meet.  They truly embody their mission, which makes marketing their services so much easier. They are lucky. Their target demographic is animal lovers. The internet loves…
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Don’t fall for the numbers game

You will be pitched today and most days by an agency that will tell you that they can get you x number of followers in x number of days. They probably can. Don’t fall for it! I’ve just spent hours fixing a client’s Twitter feed that was the result of this disastrous way of thinking. Their feed talked about just about everything except the industry that they’re in. A set of spam followers were blasting their feed with…
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5 things to do before you invite the world to your company’s Facebook party

Your company’s marketing department has decided that the way to increase sales is to throw a bunch of money at Facebook ads. They know you “do” Facebook so you are their newly elected “social media person”. It’s irrelevant, they say, that there hasn’t been time spent boosting the content on the Facebook account until now. That can happen after they get all the followers. Then they can throw all their best marketing content at them and…
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It really has nothing to do with you!

Why does someone share or retweet something your company has posted on social media? Usually you’ll get a share because something that you have posted is a message that they want their friends to know about them. Read that again. Your post is about them, not about you or your product. Sharing your post reflects to their friends that they are cutting edge, smart, pretty, savvy, healthy, caring… As much as you want their shares and interactions to be because…
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